Perseus CMO Rick Joyce on Battling the Homogenization of Books
A problem can arise if publishers try to be on too many platforms at once because they don't have tons of money and they really want to focus on things that can have an impact. Let's say you want to promote your cookbooks and you are trying to juggle feeds on Instagram, Vine, a blog, Twitter, etc. Your efforts can really dissipate. I believe in honing it down to where your people are and focusing the conversation on the best vehicles. You also need to think about the voice of that vehicle, the type of content, how often this content needs to be released, and who are its supporters-authors, other media, superfans, etc.
- Companies:
- The Perseus Books Group
- People:
- Rick Joyce
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.