Perseus CMO Rick Joyce on Battling the Homogenization of Books
Joyce urges publishers to reassess and market the true value of their books.
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Ellen Harvey
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No one will be unhappy if a publisher is getting deep into the verticals that they publish into, providing cool information, building a following, and collecting information about the consumers. That is all valuable information for the agent, for the publisher, for the retailer, and it's building demand for books.
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- Companies:
- The Perseus Books Group
- People:
- Rick Joyce
E
Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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