Perseus CMO Rick Joyce on Battling the Homogenization of Books
Joyce urges publishers to reassess and market the true value of their books.
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Ellen Harvey
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The third thing we do is we analyze a social conversation and track that conversation using certain tools. We use a tool called ForSight from Crimson Hexagon to analyze consumer conversations and influencers, to hone metadata, to assess the effectiveness of campaigns, etc. And that is less about having a database of your own consumers and more about being sophisticated about analyzing the whole marketplace. That is a big data play because it's helping you target new customers rather than getting current customers to buy more.
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- Companies:
- The Perseus Books Group
- People:
- Rick Joyce
E
Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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