Perseus CMO Rick Joyce on Battling the Homogenization of Books
Joyce urges publishers to reassess and market the true value of their books.
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Ellen Harvey
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What publishers should really be trying to do is find a way to build direct access to or a conversation with a set of consumers around something specific. It can be really specific, like vegan food. The people who care about that really care about it. They don't want to go to just any food site and hunt down the stuff that is vegan friendly. You're serving a population that cares about a certain issue, if you create stuff that is that narrow.
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- Companies:
- The Perseus Books Group
- People:
- Rick Joyce
E
Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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