Perseus CMO Rick Joyce on Battling the Homogenization of Books
It's a tall order, Joyce admits, but he and the Perseus team have developed a number of strategies to begin tackling these issues. Joyce shares those insights with Book Business in the following interview.
How has your experience working with digital media in other sectors informed your work in the book industry?
One thing that I've seen in all of these industries is that they have all had a pretty significant switch to digital, almost all of them before books. Those transitions aren't done by any means, but the first shot across the bow in music industry with the creation of MP3 files was over 20 years ago now. Reference publishing and B2B publishing went to digital very early when you think about the rise of LexisNexis or Bloomberg Terminals.