Perseus CMO Rick Joyce on Battling the Homogenization of Books
Joyce urges publishers to reassess and market the true value of their books.
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Ellen Harvey
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Another thing I learned from all of these digital media transitions was to think about value. There will be forces, as I've seen in the music and movie industry, that want to see all books as interchangeable content, but in fact their use cases and value are completely different. It's important that publishers deliver on that value and make sure that everything doesn't become homogenized.
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- Companies:
- The Perseus Books Group
- People:
- Rick Joyce
E
Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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