Thirty-Six Tips for Developing a Successful Mobile Publishing Strategy
Create and enhance mobile content that draws in readers
and generates revenue.
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The following tips, coming from a range of publishing perspectives, offer numerous ideas for connecting with readers and conceiving of mobile as a long-term investment.
Tips From … Colleen O'Connell, director of online marketing, HarperCollins Children's Books
HarperCollins has proven a leader in using mobile to market books, making a splash over a year ago by being one of the first U.S. publishers to use QR Codes in book promotion. (QR Codes are two-dimensional bar codes—placed on printed materials such as book covers—that are readable by mobile phones, and used to connect print readers to digital content.)
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