Special Report: The Brand's the Thing
In the age of digital content discovery, creating symbols that signify quality content is more important for publishers of all sizes than ever before.
1. O'Reilly has invested in launching and sustaining niche conferences around the world:
•Tools of Change for publishers
•Strata for data geeks
•Fluent for JavaScript developers
•Velocity for web-infrastructure engineers
•and OSCon for the open source software community
This conference-marketing approach brands the company as the friendly center of a community of experts, introduces O'Reilly Media to a constant stream of new authors, and boosts the company's credibility within its niche and sub-niches. Conferences are also a potential profit-center for the company.
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J.S. McDougall
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