Special Report: The Brand's the Thing
In the age of digital content discovery, creating symbols that signify quality content is more important for publishers of all sizes than ever before.
"Branding can take a number of forms. It can be in the professional world, such as business-to-business or to other colleagues—agents, authors, accounts, etc.—which actually is very important for professional and business development."
With the goal of building professional advantageous business connections, Shaw and Salomone are world-travelers. They attend every food-related conference under the sun to build their brand—searching for new authors, new trends, new market opportunities, and great grub. Rare is the day they're not in an airport.
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J.S. McDougall
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