Special Report: The Brand's the Thing
In the age of digital content discovery, creating symbols that signify quality content is more important for publishers of all sizes than ever before.
If content branding is now essential and publishers need to step out into the limelight, the question becomes: How? Branding strategies are not universal. Nike—known for producing quality athletic apparel—doesn't brand themselves in the ways Virgin—known for daring and lofty business strategies—does. So what's right for today's (and tomorrow's) content producers?
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J.S. McDougall
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