Special Report: The Brand's the Thing
In the age of digital content discovery, creating symbols that signify quality content is more important for publishers of all sizes than ever before.
However, Bressler argues, due to the rise of self-publishing and Amazon's publishing efforts, there is a growing need for publishing houses—of all sizes, but particularly the general interest publishers—to communicate to the readers the value of their curation work. "There's a reason publishers choose not to publish hundreds of thousands of books per year. It's the editorial work we still do that makes us valuable." Branding—boosting name-recognition and communicating the value of curation—is one way general interest publishers can compete with the avalanche of unvetted, unedited content online.
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J.S. McDougall
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