Special Report: The Brand's the Thing
In the age of digital content discovery, creating symbols that signify quality content is more important for publishers of all sizes than ever before.
Despite his successes, Koenig cautions that there are roadblocks. "To me, a brand is simply who your customer thinks you are. The more authentic you are, the easier it is for the customer to understand, remember and engage with you. To define your brand to your customer, you have to be able to first define it to yourself. This is a difficult thing for book publishers because many of them really don't know who they are."
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J.S. McDougall
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