Special Report: The Brand's the Thing
In the age of digital content discovery, creating symbols that signify quality content is more important for publishers of all sizes than ever before.
Content branding is a new art for many publishers, and one at which many will need to improve—whether on the niche, company or community level.
As readers seek symbols of quality in the new digital distribution system, publishers will become ever more adept at communicating their value—and capitalizing on it. BB
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J.S. McDougall
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