Special Report: The Brand's the Thing
In the age of digital content discovery, creating symbols that signify quality content is more important for publishers of all sizes than ever before.
Branding for General Interest Publishers
Though proud of O'Reilly's strong brand at the company level, Wikert allows that company-level, niche-specific branding may not be the most effective place for everyone to throw their branding efforts. "Right now the only brands that seem to matter in [general] publishing are the author and the series. The publisher is generally unknown, same for the imprint. It's similar to the movies where you may have loved that Lincoln flick but you have no idea which studio produced it."
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J.S. McDougall
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