Special Report: The Brand's the Thing
In the age of digital content discovery, creating symbols that signify quality content is more important for publishers of all sizes than ever before.
"This company has changed because of the use of social media and how it has allowed us to reach professionals and others in our industry," says Salomone. "We're obviously targeting some consumers on social platforms, in the hopes that they'll find out something about our books and want to buy them, or at least browse for them in-store. But that is certainly not the main goal of our company brand. It's much more about how we engage with colleagues and continue to build our reputation in those circles."
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J.S. McDougall
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