Special Report: The Brand's the Thing
In the age of digital content discovery, creating symbols that signify quality content is more important for publishers of all sizes than ever before.
2. O'Reilly Media extends trust to their readers in the hope that they'll be trusted in return. "The fact that we're DRM-free helps show that we're forward-thinking and that we trust our customers," says Wikert. Offering DRM-free books with free updates for life has not only built the brand, it has provided a huge marketing advantage.
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J.S. McDougall
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