Special Report: The Brand's the Thing
In the age of digital content discovery, creating symbols that signify quality content is more important for publishers of all sizes than ever before.
Business-to-Business Branding
Bruce Shaw, president and publisher, and Adam Salomone, associate publisher, of The Harvard Common Press have a publishing catalog that straddles two distinct—though compatible—niches: cookbooks, and childbirth and parenting guides. They also argue that brand development is vital, but that it shouldn't necessarily always be targeted toward consumers.
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J.S. McDougall
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