Special Report: The Brand's the Thing
In the age of digital content discovery, creating symbols that signify quality content is more important for publishers of all sizes than ever before.
Choosing an area of focus is vital to branding success.
Rachel Bressler, executive director of corporate and publisher relations at The Park Literary Group, and formerly an associate publisher at Ecco—a division of HarperCollins—says that in her experience, general interest publishers focus their branding efforts at the author level. "Authors are the brand," she says. "That's where readers connect to the material. Publishers are seeking out authors who can be successfully branded or are pursuing already successfully branded authors." This focus gives bigger houses—with a wide array of topics—more flexibility to publish potentially profitable books from any pre-determined niche.
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J.S. McDougall
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