Special Report: The Brand's the Thing
In the age of digital content discovery, creating symbols that signify quality content is more important for publishers of all sizes than ever before.
However, in 2012, Harvard Common Press took the conference approach one step further. Instead of flying to a conference, they helped organize one of their own. The 2012 Roger Smith Cookbook Conference in New York City was organized in large part by Shaw and Salamone in an effort to bolster the company's brand and visibility—not with readers, but with the food writers and food professionals of the world.
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J.S. McDougall
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