Best Practices in Global Book Sales
Different approaches for giving your U.S. titles an international reach.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
“What a reviewer says in New York may have an impact in Beijing. Book reviews read around the world have a spillover effect,” he notes. “From a marketing standpoint, we’re always ready to respond.”
Translated Editions Made Simple
For Deska, outsourcing translation work was a logistical challenge, but the process was made easier by smart integration with manufacturing. Different versions of text were “dropped into” black-and-white sections of the book, while color pages (usually featuring images/illustrations) were unchanged, allowing editions in several languages to be done on a single print run.
0 Comments
View Comments
- Companies:
- Springer
- The New York Times
James Sturdivant
Author's page
Related Content
Comments