Best Practices in Global Book Sales
Different approaches for giving your U.S. titles an international reach.
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“Discounting is a bigger part of publishing life in the English-speaking world than elsewhere,” he says. “Nobody monkeys around with discounting [in non-English speaking countries], and people are still buying large numbers of books.”
Some companies practice what might be called a hybrid process—retaining rights for a certain period of time before licensing out reprint rights. This method is especially common in the scientific, technical and medical (STM) segment, where translation can be a time- and labor-consuming task, and most readers expect to encounter books and journals in English.
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- Companies:
- Springer
- The New York Times
James Sturdivant
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