Best Practices in Global Book Sales
Different approaches for giving your U.S. titles an international reach.
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Except for the big best sellers (such as Alan Greenspan’s book), “publishing houses often do not have a very good process” for determining which books might do well in foreign markets, Pinto says.
“They are missing a huge market,” he continues, especially when it comes to niche titles. “It’s worth their while to go into as many languages as possible, even if for just a few thousand copies,” he says, because of the opportunity for increased exposure and brand expansion.
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- Companies:
- Springer
- The New York Times
James Sturdivant
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