Best Practices in Global Book Sales
Different approaches for giving your U.S. titles an international reach.
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“The international [Ripley’s] books are the same book translated, so even though international publishers are involved [with book distribution and sales in their locales], the basis of control is all there,” Deska notes.
Even in cases where publishing rights for the most recent edition were sold outright, Ripley oversaw the production of a complex lenticular image gracing the front cover.
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- Companies:
- Springer
- The New York Times
James Sturdivant
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