Best Practices in Global Book Sales
Different approaches for giving your U.S. titles an international reach.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
“There are practical, local realities that need to be considered,” says Seth Gershel, a book industry consultant and former executive at Simon & Schuster. “A local publisher knows the local culture and distribution landscape a whole lot better than does a publisher coming from outside of the country. Publishing is a whole lot more than simply printing and shipping. Sometimes regional control can be exerted, but even in the case of Canada, it is my opinion that a local Canadian publisher is much better equipped to … distribute and publicize than is even the largest publisher if based in the United States.
0 Comments
View Comments
- Companies:
- Springer
- The New York Times
James Sturdivant
Author's page
Related Content
Comments