Best Practices in Global Book Sales
Different approaches for giving your U.S. titles an international reach.
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Pinto’s company plans a multinational publishing strategy from the time negotiations begin with authors. In his niche market, being in tune with developments in the worlds of art, science and design allows for quick shifts in marketing to anticipate a potential sudden jump in sales, such as when an author is mentioned in connection with the annual announcement of Nobel prizes or if a book is reviewed in The New York Times.
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- Companies:
- Springer
- The New York Times
James Sturdivant
Author's page
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