Best Practices in Global Book Sales
Different approaches for giving your U.S. titles an international reach.
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“There’s no overhead. They [the foreign publisher] don’t have to do any editorial work,” he says. “The sales reps are already hired and working full-time selling existing books, so there’s no additional work for them. They’re just pulling another book out of their bag.”
By lowering costs for distributors in smaller countries like Croatia and Israel, keeping some control can actually open up new markets, Mint says. More book-buying per capita and different retail practices make these markets more attractive than many publishers realize.
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- Companies:
- Springer
- The New York Times
James Sturdivant
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