Best Practices in Global Book Sales
Different approaches for giving your U.S. titles an international reach.
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“Best case has the agent going directly to get publishing deals in each of the areas desired for publication,” he continues, “but this requires an agent with the worldwide experience and contacts that few, if any, of them possess.”
In Great Britain, Ripley sold the distribution rights to Random House UK, which handled sales and marketing efforts and, according to Mint, did well on the profits, made possible by Ripley’s maintenance of low printing costs.
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- Companies:
- Springer
- The New York Times
James Sturdivant
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