Best Practices in Global Book Sales
Different approaches for giving your U.S. titles an international reach.
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“We try our best to disseminate our content in the original version, in books and journals, but also [through] the licensing business,” says Rainer Justke, director of relationship management and head of rights and licensing at Springer Science+Business Media.
A two-year waiting period for reprint rights ensures the company can sell the original edition internationally, a practice followed by many STM publishers, Justke says. Springer disseminates its original editions with the support of local sales forces in Hong Kong, Tokyo, New Delhi and Seoul.
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- Companies:
- Springer
- The New York Times
James Sturdivant
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