Best Practices in Global Book Sales
Different approaches for giving your U.S. titles an international reach.
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“We want the product and the brand to look a certain way, to be printed a certain way,” Mint stresses. “We don’t want [the lenticular image] printed by any old printer … so we look after the printing of that ourselves. We have our trademark colors.”
For publishers looking to maintain some control over the book production process, distribution in foreign countries becomes a separate challenge.
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- Companies:
- Springer
- The New York Times
James Sturdivant
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