Best Practices in Global Book Sales
Different approaches for giving your U.S. titles an international reach.
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The sales and distribution process is simpler than for a mass-appeal book like Ripley’s “The Remarkable … Revealed” because there are a fixed number of countries in which Springer can expect strong STM demand. Still, Justke says there are no plans for the company to abandon its licensing model.
“It helps a lot to avoid copyright infringement,” Justke says. “If you are strongly working in Asian countries such as India and China, it is our experience that if you have a reliable license partner there, then the content is not disseminated to others, because they protect what they own.
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- Companies:
- Springer
- The New York Times
James Sturdivant
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