Best Practices in Global Book Sales
Different approaches for giving your U.S. titles an international reach.
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Recognizing International Potential
When it comes to managing publishing projects, however, Pinto––also a professor of international business at Pace University in New York––appreciates the advantages of being able to handle translation, distribution and marketing in-house. Yet publishers rarely approach him, and he has to scour catalogs, book stores, trade shows and book reviews to discover new releases that are worth translating.
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- Companies:
- Springer
- The New York Times
James Sturdivant
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