Best Practices in Global Book Sales
Different approaches for giving your U.S. titles an international reach.
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Jorge Pinto Books has had to master the fine art of gauging whether a piracy problem calls for deep discounting in order to undercut illegal trade, or accepting a percentage of loss and hoping sales are sufficiently high—a calculus determined by the book and region. For most U.S.-based companies, the situation calls for utilizing foreign publishers who know their market and have a vested interest in protecting their intellectual property.
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- Companies:
- Springer
- The New York Times
James Sturdivant
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