Cover Story: Publishers' Outlook 2012: The Industry's Next Bold Move
Is digital the future, or simply โจa growing piece of the evolving publishing landscape? Eight book executives weigh in on the path forward.
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Brian Howard
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Brian Howard: What do you see on the horizon for Kaplan Publishing?
Maureen McMahon: One of the things that I am most excited about … is having access to user metrics. … Right now, you send a print book out into the world and you never actually know if someone starts the book and finishes it, if they jump around, … read it for an hour every night … [or] over the course of many months, if they highlight certain parts. … So we're starting to deliver more of our course materials digitally, and … able to start to use that information to make better materials for our students.
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