Cover Story: Publishers' Outlook 2012: The Industry's Next Bold Move
Is digital the future, or simply โจa growing piece of the evolving publishing landscape? Eight book executives weigh in on the path forward.
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Brian Howard
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Howard: You're very committed to testing.
McMahon: [Our customers] want us to help them learn, so we have to be very careful not to produce a bad result for them. We actually have to make sure that something works and delivers a better result for students before we roll it out into our larger product. And I think our students like it. They know that they can trust our core products, because we've tested them. But they also know that we're really continuously seeking ways to produce a better experience for them. Kaplan Labs will continue to be where we pilot ideas first and then hopefully, if they're successful, roll them into our larger courses.
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