Cover Story: Publishers' Outlook 2012: The Industry's Next Bold Move
Is digital the future, or simply โจa growing piece of the evolving publishing landscape? Eight book executives weigh in on the path forward.
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Brian Howard
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… We are experimenting with delivering our course materials through mobile apps. A smartphone is a great device for practice questions, drilling and flash cards. We've been experimenting with delivering our [full] course materials through mobile apps and the tablet. … We decided to stick with the tablet format only, versus making course materials available for smaller devices. While many … more people have smartphones, we didn't want the majority of our users to have a lesser experience than the really great experience you have with a tablet device.
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