Cover Story: Publishers' Outlook 2012: The Industry's Next Bold Move
Is digital the future, or simply โจa growing piece of the evolving publishing landscape? Eight book executives weigh in on the path forward.
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Brian Howard
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On the mobile side, we're doing free apps that support both our overall Harlequin brand, but also will support specific titles with what we believe will be appreciated extra content, mainly along the nonfiction and teen routes. We took a swing at [enhanced books] a few years ago just to learn, and our learning said the market wasn't ready. I think that's been the experience of pretty much most publishers in the trade space.
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