Cover Story: Publishers' Outlook 2012: The Industry's Next Bold Move
Is digital the future, or simply โจa growing piece of the evolving publishing landscape? Eight book executives weigh in on the path forward.
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Brian Howard
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Howard: How do you anticipate that changing?
Krefman: We're going to make more of our books available in e-book over the coming year. We'll also keep looking at ways to make things specifically in e-book that wouldn't work in print. We did a Chris Ware comic for our app that … has sold pretty well. Looking at ways to use the various platforms for their strengths seems in keeping with our overall approach to publishing, rather than simply feeding text through some program that spits out ePub files.
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