Cover Story: Publishers' Outlook 2012: The Industry's Next Bold Move
Is digital the future, or simply โจa growing piece of the evolving publishing landscape? Eight book executives weigh in on the path forward.
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Brian Howard
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Howard: What effect does the economy have on romance?
Hayes: Romance novels tend to have happy endings and make you feel good, which in a not-terrific environment is good, but they're also quite inexpensive relative to other choices you could make. I do think there's an absolute point where, if there's a lot of economic pressure, it still is a discretionary purchase, and so to what degree do you start getting impacted by that if it continues for a long time? Which sort of feels like where we are now.
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