Cover Story: Publishers' Outlook 2012: The Industry's Next Bold Move
Is digital the future, or simply โจa growing piece of the evolving publishing landscape? Eight book executives weigh in on the path forward.
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Brian Howard
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Howard: I want to ask you about the economy. Is your strategy different when things are good as opposed to now when lots of folks are just trying to find a job, or replace obsolete skills with new ones?
McMahon: Our students are trying to do something really, really difficult. When we talk to them about what they're looking for, price is not at the top of the list. They want help doing this difficult thing because they've set a goal for themselves. I think price is a factor in everything we do; none of us are infinitely rich. But when we ask people, "Why did you choose what you chose?" it's never because it was cheapest.
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