Cover Story: Publishers' Outlook 2012: The Industry's Next Bold Move
Howard: How do you see the print/digital divide evolving?
McMahon: We don't think it's going to be a binary answer. We're looking at what are all the different kinds of content that we provide and what are all the different ways in which we provide it. We provide lessons, … drills, … practice questions, … realistic practice and … videos. We do it in video format, audio format, online, apps, you know? One of the things that we're really trying to figure out this year is: Are there things that video does better than any other format? Are there some things that ePub does better than any other format? We want to develop a profile of the strengths and weaknesses for each delivery format so that we're always using the most effective format for each type of content.