Cover Story: Publishers' Outlook 2012: The Industry's Next Bold Move
Is digital the future, or simply โจa growing piece of the evolving publishing landscape? Eight book executives weigh in on the path forward.
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Brian Howard
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Howard: That's got to be a big change from a workflow standpoint.
McMahon: Technology needs to be part of the process from the beginning. I think that people are used to thinking about technology as kind of an afterthought, like, oh, the business is going to come up with the project and the idea, and then they're going to go to technology and say, "Can you do this?" And what we're finding is that, particularly with ePub3, the developers need to be part of the brainstorming. They need to be part of the creative process from the very beginning.
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