Cover Story: Publishers' Outlook 2012: The Industry's Next Bold Move
Is digital the future, or simply โจa growing piece of the evolving publishing landscape? Eight book executives weigh in on the path forward.
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Brian Howard
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Howard: What are you doing with mobile and apps? McMahon: It's funny, just speaking on the retail side, our customers appear to trust e-books more than they trust mobile apps. When we deliver content in a mobile app and we deliver the same content in an e-book, we sell many more e-books, and I think that's because customers understand the value of a book and feel like that is more predictable than apps.
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