Cover Story: Publishers' Outlook 2012: The Industry's Next Bold Move
Is digital the future, or simply โจa growing piece of the evolving publishing landscape? Eight book executives weigh in on the path forward.
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Brian Howard
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Howard: What's your biggest challenge/opportunity?
Krefman: Indie publishing is always a break-even business at best. So the challenge is to thrive. Maybe that's more of a goal.
Opportunity: The playing field has leveled ever-so-slightly for publishers of our size. I think we're coming into our own as a company that is big enough to pull off ambitious projects, but small and flexible enough to maintain meaningful relationships with our authors, bookstores and other folks in the industry. Given the media's love of "books are dead" proclamations, I feel almost self-conscious saying we're feeling really optimistic about the future. But it's true.
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