Cover Story: Publishers' Outlook 2012: The Industry's Next Bold Move
Is digital the future, or simply โจa growing piece of the evolving publishing landscape? Eight book executives weigh in on the path forward.
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Brian Howard
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Howard: How many titles did you print in 2011, and how many do you anticipate printing in 2012?
Krefman: Not counting magazines, quarterlies, etc., we did 21 last year. This coming year, we're aiming for 29. We just created a poetry imprint, and we're adding young adult books to our children's imprint, McSweeney's McMullens. We spent this past year creating two periodicals (Grantland and Lucky Peach), and created the McMullens imprint, so 2012 will be a year of growing into all this expansion.
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