Cover Story: Publishers' Outlook 2012: The Industry's Next Bold Move
Is digital the future, or simply โจa growing piece of the evolving publishing landscape? Eight book executives weigh in on the path forward.
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Brian Howard
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Kiely: On the book side, likely about 10 percent of our sales will be digital, and that's a little deceiving because not all of the books on our backlist are available in electronic form. Where we do have a print and electronic edition, the sales tend to run more like 25 to 30 percent electronic. … On the distribution side, we have encouraged many of our distribution clients to continue evolving their business toward digital. It's hard to say what the exact split is there because we have 90 publishers that we distribute.
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