Cover Story: Publishers' Outlook 2012: The Industry's Next Bold Move
Is digital the future, or simply โจa growing piece of the evolving publishing landscape? Eight book executives weigh in on the path forward.
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Brian Howard
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Krefman: We only have five or six books available widely as e-books, so the majority of our income in e-books so far has actually come from our app [Ed. Note: The app is free, features exclusive content, and provides "deluxe access" to McSweeney's e-book store]. But even those two combined are a pretty small chunk of our business. I think our investment in the quality of the printed book/magazine, and the audience we've built around that, cushions us a bit against the migration to e-books.
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