Cover Story: Publishers' Outlook 2012: The Industry's Next Bold Move
Is digital the future, or simply โจa growing piece of the evolving publishing landscape? Eight book executives weigh in on the path forward.
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Brian Howard
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Howard: McSweeney's has always been big into production values, making products that look and feel good. What is the company's e-book strategy?
Krefman: We never plan on e-books being a flagship part of our publishing. It's more like an added bonus for us—it's another way to sell our content. Our [print] sales haven't really slipped much, and I think it's because of our commitment to quality. That will never change.
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