Increasing Sales, One Chapter at a Time
Professional publishers enjoy growth as they experiment with new business models, such as selling books by the chapter.
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“One of the hot topics or trends we’re faced with now [is] how do you get involved in [communities] and how do you monetize that?” Wikert continues. “How do you use that as a vehicle to help promote your brand to bring people back to buy your products?”
Wikert also mentions publishers’ blogs as a means for publishing companies to tap into communities. In early 2005, Wikert launched his own blog, “Joe Wikert’s Publishing 2020 Blog,” (www.joewikert.com) which reaches 1,200 to 1,400 people a day. (Log onto BookBusinessMag.com for more on Wikert’s blogging experience.)
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- Companies:
- John Wiley & Sons
- O'Reilly
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Janet Spavlik
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