Increasing Sales, One Chapter at a Time
While the videos currently are free of charge and free of advertising, Wikert says Wiley is contemplating ways to monetize this in the future, such as incorporating advertising into the videos.
Wikert notes that Wiley also is putting more article-length content on its Web site. “Again, that’s freely available today, too, but this is all leading up to the future … where we start monetizing shorter pieces of content,” he says. According to Wikert, Wiley plans to start selling e-briefs (new content that Wikert describes as “longer than a magazine article, but shorter than a book chapter”) as well as selling books by the chapter. Longer term, Wikert says if the company compiles a robust enough backlist of e-briefs, it may offer customers a yearly subscription to access the entire catalog.
- Companies:
- John Wiley & Sons
- O'Reilly