Increasing Sales, One Chapter at a Time
Professional publishers enjoy growth as they experiment with new business models, such as selling books by the chapter.
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Noren cites as an example a friend of his who is an avid cook. She gets her recipes for free off the Web “because her trusted sources, the cookbook publishers, haven’t created a subscription service for her to access, organize, share and annotate the same information contained in the books she used to buy,” he says.
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- Companies:
- John Wiley & Sons
- O'Reilly
E
Janet Spavlik
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